Search Engine Optimization (SEO) is a widely used technique in digital marketing over the internet. SEO tricks & techniques enable the website owners to rank higher in search engine result pages (SERPs). That is to say, “higher the visibility in search engines, probability of being visited by the great amount of audience”.

Ranking higher in search engines is a complex process can only be possible through Search Engine Optimization (SEO) techniques. Tirupati Helps Institute is the well-established institute in Tirupati imparting sophisticated training in SEO the field of Digital Marketing. At our institute students of SEO Course will get trained in advanced SEO techniques which enable them to make business websites rank higher and reachable to a large amount of audience.

Tirupati Helps SEO Course is an advanced course in Search Engine Optimization (SEO) which covers designing of essential stuff like website and ads, on-page and off-page SEO, SMO etc. The SEO Master course is spread across 3 months duration. Here students will get trained in fundamentals of search engine & their algorithms, types of SEO, keyword research & analysis, on-page, and off-page optimization, social media optimization, performance analysis and reports etc.

Prerequisites to Join this Advanced SEO Course

Candidates who want to pursue Advanced SEO Course from our institute should have familiarity with Windows or Mac operating system, and basic computer & Internet skills only. Prior knowledge of web page designing using graphics software, and HTML & CSS would be an added advantage.

What You Study?

Introduction to SEO

• What is SEO?
• Why is SEO important to a business?
• A General overview of all SEO best practices
• What is a search engine?
• Anatomy of a search engine
• Types of search engine
• Primary search engines
• Secondary search engines
• Targeted search engines
• What is the query interface?

Search Engines and their Algorithms

• About search engine results pages
• Explaining crawlers, spiders, and robots
• Important search algorithms
• Retrieval and ranking in SEO
• Search characteristics
• How search engines work
• SEO means hard work!

Types of SEO and How They are Used?

• White hat SEO
• Blackhat SEO
• Gray hat SEO

What did you need before Starting SEO for a Website?

• You need a website
• Installing WordPress
• Exploring WordPress
• WordPress themes
• WordPress extensions
• Creating a website using WordPress
• Hosting & Domain
• Uploading website on the server

The Theory Behind the Long Tail Search

• What is the long tail search?
• How the long tail act
• Characteristics of long tail keywords
• Broadhead vs. long tail

Importance of Keywords for Your Website

• Why keywords are important
• Research of keywords
• Selecting keywords
• Patterns, proximity, and stemming
• Natural language vs. Boolean searches

Tips to Build A SEO Friendly Website

Internal Ranking Factors

• Amount of text on a page
• Keyword density
• Location of keywords on a page
• Text format and SEO
• Creating Meta tags
• Keywords in links
• Content is king
• Long-term content planning
• Keyword density and SEO

Planning Site Structure

• Domain name
• Number of pages
• Page name or URL planning
• Image name planning
• About heading tags and their planning
• Alt attribute
• Link title

Very Common SEO Mistakes

• Errors (401, 404, 301 and 302 etc…)
• Canonical error
• Handling page redirections
• Checking HTTP requests
• Checking validation of your HTML and CSS

External Ranking Factors

• Why inbound links are important
• Link importance (citation index)
• Link text (anchor text)
• The relevance of referring pages
• Increasing link popularity
• Link building strategies

Preparing Website to Upload on Server

• Add favicon
• XML sitemap creation
• Add code for Google webmaster
• Add code for Yandex webmaster
• Add code for Bing and Yahoo webmaster
• Add code for Google Analytics
• Add URLs for Facebook, Twitter, LinkedIn, Google+ etc…

Does Hosting & Domain Matter for SEO?

• Types of Hosting
• Types of Domain
• How to select search engine friendly domain
• Tips for SEO friendly hosting

Planning Off-Page Optimization

• URL submission taking in account
• Article submission and its role in SEO
• Blog submission
• PPT submission and tips how to create
• Directory submission
• Classified submission
• Press release submission
• Forum posting and guest comment
• Image optimization
• Video optimization
• PDF submission
• Local Listing
• Question and Answers

Social Media Optimization

• Blogging
• Social search
• Social networks
• Facebook
• LinkedIn
• Twitter
• RSS Feeds
• Google+

Overview of various Internet Marketing

• Display advertising
• Email marketing
• Interactive advertising
• Cloud marketing
• Affiliate Marketing
• Referral Marketing

Preparing Status Reports

• Live projects
• How to plan weekly SEO
• How to create status for client
• Analysis report
• Alexa Ranking
• Analysis our competitors